Create a unique, global and verifiable digital identity for your products.
Start with a GTIN.Change the way you sell with Verified by GS1
The GTIN is the GS1 key used to identify products worldwide, for sale in large retail chains and online.
Sell everywhere
- Amazon
- eBay
- Alibaba
- Google Shopping
- Zalando
- TikTok Shop
- Bol.com
- Walmart
- Allegro
- eMag
- Kaufland
Data that speaks for itself.
Products that inspire trust.
-
-
Improve visibility on search engines such as Google.
-
Quickly access online and offline sales channels.
-
Protect your brand from being copied and counterfeited.
With the rise in online shopping, data quality becomes a competitive advantage
As consumers are unable to touch the products, they rely entirely on the accuracy of digital information. A reliable product catalogue becomes the firm foundation on which to build transparency and ensure the growth of your brand.
Join Verified by GS1€56.5MValue of online sales (products + services) from Italian websites in 2025
- year: 2.8 2005 Milions euros
- year: 6.8 2010 Milions euros
- year: 14.8 2015 Milions euros
- year: 32.6 2020 Milions euros
- year: 40.1 2021 Milions euros
- year: 45.6 2022 Milions euros
- year: 50.6 2023 Milions euros
- year: 51.4 2024 Milions euros
- year: 56.5 2025 Milions euros
Barriers to growth
Without standardised and verifiable data management, you run the risk of hindering your growth
Difficulties in managing catalogues
Duplicate or incorrect GTINs make managing and sharing information a nightmare.
There are two identical products in the listing, but one has an incomplete GTIN!
incorrect GTIN: 137AAA
correct GTIN: 8032089005180
Slow and error-filled listing
The absence of standardised data slows down the listing of products on marketplaces and increases the risk of errors.
The image displays a blue product, but it is described as white. These errors can be confusing for customers!
GTIN: 8032089002660
size: 47
Risks of counterfeiting
It is more difficult to identify and block counterfeit products, causing damage to your brand and consumer confidence.
The product brand is not specified. Is it authentic?
GTIN: 8032089004145
size: small
Negative shopping experience
Inaccurate data confuses customers, resulting in dissatisfaction and increased returns.
When product information is missing, such as its dimensions, the end consumer is confused.
GTIN: 8032089010528
size: –
- Brand: Each of your products deserves to be showcased but also protected, which is why it is important to take care of the data
- Codifico: Assign a unique GTIN to each of your products to create their digital identity with Codifico.
- GS1 Registry Platform: Upload your products to the GS1 Global Registry, the official global GS1 data registry.
- Retailer / Marketplace: Those who own a marketplace or a retailer want to verify the accuracy of the data of the products on sale.
- Verified by GS1: By joining Verified by GS1, you can visualise the seven attributes and key information released about your products.
- GS1 Registry Platform: Verified by GS1 directly queries the GS1 Global Registry and verifies the GTINs of your products.
Discover the 7 key attributes:
Global Trade Item Number
Confirm the authenticity and accuracy of the product's Global Trade Item Number
Brand Name
Guarantee the accuracy of the brand associated with the product
Product image
Verify the coherence of the product with an official, standardised image
Global Product Classification
GS1 international classification of product categories
Country of sale
Confirm where the product is marketed
Product description
Guaranteeing its accuracy is essential for clear identification
Net content and unit of measurement
Validate essential product information
Build the universal language of products together with Verified by GS1
726M
GTINs published by brands and sellers globally
1.5M
GTINs uploaded by GS1 Italy
109
GS1 organisations worldwide that have uploaded GTINs
Source: GS1 Global Registry – December 2025
TryVerified by GS1 for free
Discover the key attributes of a product with our search tool. You will see how easy it is to make your product data accessible too
Search example: 8032089000147
This code is allocated by GS1
Prodotto
GTIN
Not available
Brand name
Not available
Product description
Not available
Product image URL
Not available
GPC (Global Product Classification)
Not available
Net content
Not available
Country of sale
Not available
Licence information was provided by GS1 Global Office and was last updated on .
Data for this GTIN is partial.
Information about the company that licenced this GTIN
Company
Not available
Address
Not availableNot available
Not available
Website
Not available
GS1 Key
Not available
Key Type
Not available
Global Location Number (GLN)
Not available
Licensing GS1 Member Organisation
Not available
Licence information was provided by GS1 Global Office and was last updated on .
Data for this GTIN is partial.
Verified by GS1 highlighted the need to improve our data quality strategies. This investment may not pay off in the next quarter, but we need to consider how we will do business in five, ten, or even twenty years.P&G
Verified by GS1 helps us maintain high-quality data, and high-quality data plays an important role in protecting our brand reputation, lowering our logistics costs, reducing our carbon footprint, and increasing our on-time and in-full customer service levels.Joyce Ann Rosenfield, Master Data Value Creation Lead, Mars Digital Technologies
Frequently Asked Questions
Any doubts about Verified by GS1? Find the answers here! Consult our FAQs to understand how it works, its advantages, and how it can simplify the management of your product data.
Who provides the data for Verified by GS1?
The data on the GS1 Registry Platform, which can be queried using Verified by GS1, is provided by the same companies that are responsible for assigning the Global Trade Item Number to the item to be marketed, or the physical location to be identified with the GLN.
I am a producer: what should I do?
- Make sure you only use unique and authorised GTINs for your products. Only GS1, GS1 Italy for Italy, assigns GS1/EAN barcodes that are authorised and accepted in all sales channels.
- Ensure that your products are identified with the seven attributes required for Verified by GS1.
- Import the GTINs of the products you have assigned offline via your systems into Codifico. This ensures automatic publication on the GS1 registry, GS1 Registry Platform.
I am a retailer/marketplace: what can I do?
Use Verified by GS1 to verify the identity of a product on the market through seven product attributes via the Verified by GS1 public page with manual queries, limited to thirty per day.
We provide more extensive searches with the option to export results by logging in with your credentials. For retailers registered with GS1 Italy, the utility activation is included in the annual fee.
If you already have credentials, ask GS1 Italy to enable Verified by GS1. If you cannot find the email, or are unsure of your username and password, please write to vbg@gs1it.org.
If you are a retailer or marketplace not registered with GS1 Italy, but are interested in using Verified by GS1, send an email to vbg@gs1it.org: we have the solution for you too.