Create well-organised product catalogues containing accurate information.
Every product has a story.Tell it with Verified by GS1
Verified by GS1 is GS1’s global solution that allows you to verify the digital identity of products using information provided directly by manufacturers.
Sell the best products
- P&G
- Nestlé
- L'Oréal
- Barilla Group
- Wars Wrigley
- Unilever
- Subway
- Carhartt
- Johnson & Johnson
Data that speaks for itself.
Products that inspire Trust.
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Reduce the risk of counterfeit products in your catalogue and boost your customers' confidence.
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Improve the visibility of your products on search engines.
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Accelerate and simplify product listing.
With the rise in online shopping, data quality becomes a competitive advantage
As consumers are unable to touch the products, they rely entirely on the accuracy of digital information. A reliable product catalogue becomes the firm foundation on which to build transparency and ensure the growth of your brand.
Join Verified by GS1€56.5MValue of online sales (products + services) from Italian websites in 2025
- year: 2.8 2005 Milions euros
- year: 6.8 2010 Milions euros
- year: 14.8 2015 Milions euros
- year: 32.6 2020 Milions euros
- year: 40.1 2021 Milions euros
- year: 45.6 2022 Milions euros
- year: 50.6 2023 Milions euros
- year: 51.4 2024 Milions euros
- year: 56.5 2025 Milions euros
Barriers to growth
Without standardised and verifiable data management, you run the risk of hindering your growth
Difficulties in managing catalogues
Duplicate or incorrect Global Trade Item Numbers make managing and sharing information a nightmare.
There are two identical products in the listing, but one has an incomplete GTIN!
incorrect GTIN: 137AAA
correct GTIN: 8032089005180
Slow and error-filled listing
The absence of standardised data slows down the listing of products on marketplaces and increases the risk of errors.
The image displays a blue product, but it is described as white. These errors can be confusing for customers!
GTIN: 8032089002660
size: 47
Risks of counterfeiting
It is more difficult to identify and block counterfeit products, causing damage to your brand and consumer confidence.
The product brand is not specified. Is it authentic?
GTIN: 8032089004145
size: small
Negative shopping experience
Inaccurate data confuses customers, resulting in dissatisfaction and increased returns.
When product information is missing, such as its dimensions, the end consumer is confused.
GTIN: 8032089010528
size: –
- Retailer / Marketplace: Every day, your marketplace grows with new products. The challenge is on eliminating errors and duplicates.
- Verified by GS1: Before publishing, you can check the digital identity of each new product, using the GTIN with Verified by GS1.
- GS1 Registry Platform: By querying the GS1 Global Registry to verify the GTIN, Verified by GS1 displays the seven key attributes validated by the brand.
- Brand: It is in fact the brands themselves that want to protect the identity of their products to avoid inaccuracies and counterfeiting.
- Codifico: With Codifico, you can create a digital identity for your products by entering all the basic information.
- GS1 Registry Platform: This information is collected in the GS1 Registry Platform, which can be queried using Verified by GS1.
Discover the 7 key attributes:
Global Trade Item Number
Confirm the authenticity and accuracy of the product's Global Trade Item Number
Brand Name
Guarantee the accuracy of the brand associated with the product
Product image
Verify the coherence of the product with an official, standardised image
Global Product Classification
GS1 international classification of product categories
Country of sale
Confirm where the product is marketed
Product description
Guaranteeing its accuracy is essential for clear identification
Net content and unit of measurement
Validate essential product information
Build the universal language of products together with Verified by GS1
726M
GTINs published by brands and sellers globally
1.5M
GTINs uploaded by GS1 Italy
109
GS1 organisations worldwide that have uploaded GTINs
Source: GS1 Global Registry – December 2025
TryVerified by GS1 for free
Discover the key attributes of a product with our search tool. You will see how easy it is to make your product data accessible too
Search example: 8032089000147
This code is allocated by GS1
Prodotto
GTIN
Not available
Brand name
Not available
Product description
Not available
Product image URL
Not available
GPC (Global Product Classification)
Not available
Net content
Not available
Country of sale
Not available
Licence information was provided by GS1 Global Office and was last updated on .
Data for this GTIN is partial.
Information about the company that licenced this GTIN
Company
Not available
Address
Not availableNot available
Not available
Website
Not available
GS1 Key
Not available
Key Type
Not available
Global Location Number (GLN)
Not available
Licensing GS1 Member Organisation
Not available
Licence information was provided by GS1 Global Office and was last updated on .
Data for this GTIN is partial.
Marketplaces such as eMAG require product data for items that come from all over the world, not just from our country of origin. Only Verified by GS1 can provide this.Vlad Puescu, Content Platform Director, eMAG
Thanks to Verified by GS1, Allegro can now verify whether the GTINs provided by sellers were provided by GS1.Tomasz Kaczmarek Product Manager, Allegro
Verified by GS1 really opens up a lot of possibilities. Today, our business is data-driven, and we will all need complete and accurate product data to succeed in this new world.Christian Zaeske, Global Head of Master Data Management, METRO AG
Frequently Asked Questions
Any doubts about Verified by GS1? Find the answers here! Consult our FAQs to understand how it works, its advantages, and how it can simplify the management of your product data.
Who provides the data for Verified by GS1?
The data on the GS1 Registry Platform, which can be queried using Verified by GS1, is provided by the same companies that are responsible for assigning the Global Trade Item Number to the item to be marketed, or the physical location to be identified with the GLN.
I am a producer: what should I do?
- Make sure you only use unique and authorised GTINs for your products. Only GS1, GS1 Italy for Italy, assigns GS1/EAN barcodes that are authorised and accepted in all sales channels.
- Ensure that your products are identified with the seven attributes required for Verified by GS1.
- Import the GTINs of the products you have assigned offline via your systems into Codifico. This ensures automatic publication on the GS1 registry, GS1 Registry Platform.
I am a retailer/marketplace: what can I do?
Use Verified by GS1 to verify the identity of a product on the market through seven product attributes via the Verified by GS1 public page with manual queries, limited to thirty per day.
We provide more extensive searches with the option to export results by logging in with your credentials. For retailers registered with GS1 Italy, the utility activation is included in the annual fee.
If you already have credentials, ask GS1 Italy to enable Verified by GS1. If you cannot find the email, or are unsure of your username and password, please write to vbg@gs1it.org.
If you are a retailer or marketplace not registered with GS1 Italy, but are interested in using Verified by GS1, send an email to vbg@gs1it.org: we have the solution for you too.